Running a successful cleaning company is extremely rewarding and this is a great service business to own. Typically you have repeat business, minimal inventory and little overhead when running a cleaning business. Today you have more households that both spouses are employed and an increasing demographic of 55+ communities, making the opportunities great for owning a cleaning company. The initial start-up investment is also relatively small as you can start the business from your home, do some low-cost advertising and the necessary cleaning supplies can be purchased if you don’t already own them for under $250.
The financial reward for growing a cleaning business is great. Individuals that are committed to great customer service, have good management skills and are goal oriented can be very successful. Owning a cleaning business that is focused on strictly the residential community also offers a great lifestyle business as your work schedule is typically Monday – Friday, with weekends off for your family
To enjoy the opportunities that owning a cleaning business offers, you need to be able to grow your business. How to grow your cleaning business is a question that is most frequently asked by both new and seasoned cleaning professionals next to what are the best cleaning supplies. The following are 10 ways to grow your cleaning business.
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Have a website that you can drive your local community to with online advertising, press advertising and any other means you use to help your local community get to know the services you offer. Having a website is crucial today as online is typically the first place your customer goes to find your service. On your website include customer testimonials, the services you offer, a lead capture area so you can market to prospects via email, your cleaning process along with the cleaning supplies you use and your contact information. Folks the yellow pages are a dinosaur and you need to be online. Once your website is up, make sure to have your website have links to it from free local directories here. These are a few free one’s to consider and also sign up for www.manta.com Make sure to also set-up your Google Places page as its free and drives additional traffic. Learn how to set up your Google Places Page here!
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Create a business profile page on your Facebook account and get all your friends to participate in conversations. Get customers to communicate on your page to show your involvement in your local community and be engaging. Share cleaning tips, cleaning ideas and be active.
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Participate in local networking events. Consider joining your local BNI group and/or your local Chamber of Commerce. Many successful cleaning companies have gained tremendous amounts of business by being involved in networking events and received large amounts of referrals from this avenue.
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Advertise in your local community paper and have a good call to action to drive appointments to meet with prospects. The more prospects you get the opportunity to meet with the more customers you’ll eventually have.
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Ask your existing customers for referrals. Ask for referrals after each clean and ask for testimonials from your customers. Be specific when asking for referrals by asking what friends are currently using a cleaning company and offer to do something crazy to attract their business. Consider cleaning them for 50% of what they’re currently paying which should cover your labor cost just to try your service out. Let your customer know that if their friend signs on for service that they’ll be rewarded with a referral program you should establish.
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Door Hangers on neighbors of homes you’re cleaning and do this often to let your customer’s neighbors knowing you’re in the neighborhood. Do this continuously as it does work with repetition.
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Quality cleaning with consistent employee inspections. Retaining existing customers is crucial and this is only achieved by consistently inspecting the quality of the cleaning your cleaners are performing. It makes no sense to sign on a few new customers a week if your loosing a few existing customers. Cleaning inspections drives quality and shows your customers you care.
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Community involvement is highly important to get your companies brand out in front of potential customers. Participate by sponsoring a local kids sports team, donate to a local school fundraiser, help a family in need, sign-up for http://cleaningforareason.org/ to help women undergoing cancer treatment, sign-up for http://www.cleaningforheroes.org/ to help our veterans and sponsor a local cause. Community involvement is personally rewarding and has great positives for your business.
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Network with local realtor offices as they can be a great referral source as can property managers. They can refer large amounts of new customers and one time cleaning opportunities. This is a realtor referral program you can try here for free!
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Branding your company. Have your company information with you at all times. Hand out business cards, have logos with company information on your vehicle and employees vehicles if possible and always wear your company logo on your clothing. Growing your cleaning business starts by building a good brand.
About Author Discount Cleaning Products: Discount Cleaning Products is a leading supplier of cleaning supplies, facility supplies and office supplies to businesses throughout the country. Over 200,000 top brand name supplies are available at discounted pricing. Discount Cleaning Products has over 30 warehouses throughout the country making next day delivery possible because they are fully supplied with many of the top cleaning supplies, facility supplies and office supplies that are needed to run your business. Discount Cleaning Products receives great reviews as customer service is highly important along with low pricing. Visit Discount Cleaning Products today or call 888-233-0851 to speak with them directly.





















